What is IOSondea?

Ad hoc studies in real time to place the client at the heart of your decisions. We have an expert work team dedicated to market research and ad hoc studies, using our own software designed for the preparation, creating and programming of surveys, providing statistical results in real time.

What is IOSondea?

Ad hoc studies in real time to place the client at the heart of your decisions. We have an expert work team dedicated to market research and ad hoc studies, using our own software designed for the preparation, creating and programming of surveys, providing statistical results in real time.

We have an impeccable panel of over 50,000 consumers, grouped in accordance with more than 12 socio-demographic variables (gender, age, city, autonomous community, level of schooling, etc.), registered through multi-channel means, available to provide their opinion on different topics.

We conduct studies on the databases of your clients, employees, consumers, users, etc., using the brand´s appearance, name, colours and logo at all times, in such a way that ensures the respondents will think they are completing a survey for you.

We have an impeccable panel of over 50,000 consumers, grouped in accordance with more than 12 socio-demographic variables (gender, age, city, autonomous community, level of schooling, etc.), registered through multi-channel means, available to provide their opinion on different topics.

We conduct studies on the databases of your clients, employees, consumers, users, etc., using the brand´s appearance, name, colours and logo at all times, in such a way that ensures the respondents will think they are completing a survey for you.

Why conduct ad hoc studies

INFORMATION

Because finding out what your clients think about you is very important.

SPEED IN REAL TIME

Research completed in a matter of hours: we can find out people´s opinions up to five times faster than other research techniques. An average market research study normally takes from 5 to 9 days.

Our clients can check the results of the survey while the respondents are still answering, thereby enabling them to make decisions from the first minute the study is launched.

SAVINGS

We obtain results with costs up to 8 times lower than traditional market research, due to the time saved in the field work as a result of the automated processes involved.

GLOBAL

The possibility of accessing a large number of interviews in short periods of time and with high response rates. The possibility of conducting simultaneous international market research in short periods of time.

INTERACTIVITY

Countless possibilities at the time of programming questions, allowing for interaction with the questionnaire and the inclusion of multi-media elements, ensuring more enjoyable, more reliable and friendlier surveys.

Why conduct ad hoc studies?

INFORMATION

Because finding out what your clients think about you is very important.

SPEED IN REAL TIME

Research completed in a matter of hours: we can find out people´s opinions up to five times faster than other research techniques. An average market research study normally takes from 5 to 9 days.
Our clients can check the results of the survey while the respondents are still answering, thereby enabling them to make decisions from the first minute the study is launched.

SAVINGS

We obtain results with costs up to 8 times lower than traditional market research, due to the time saved in the field work as a result of the automated processes involved.

GLOBAL

The possibility of accessing a large number of interviews in short periods of time and with high response rates. The possibility of conducting simultaneous international market research in short periods of time.

INTERACTIVITY

Countless possibilities at the time of programming questions, allowing for interaction with the questionnaire and the inclusion of multi-media elements, ensuring more enjoyable, more reliable and friendlier surveys.

HOW WE DO IT

1

We hold a meeting with you and design the survey together with the type of questions you choose: multiple choice, open questions, scoring, ranking, videos and audios.

2

We choose the sample from our base of 50,000 panelists grouped in accordance with more than 12 variables.

3

We create the questionnaire, approve it with you, and send it to you online.

4

We show you the results.
RESULTS

We submit the results in three different levels, in accordance with the client in question:

RESULTS

We submit the results in three different levels, in accordance with the client in question:

LEVEL 1

Results in real time on your mobile phone

LEVEL 2

Submission of information in tables and segments

LEVEL 3

Submission of information with analysed results

SOME OF OUR SOLUTIONS

Advertising Agencies and Media

Goal: Assessment of advertising campaigns
Sample type: 600 valid interviews by Ola

• Spot / Campaign Assessment Brand suitability

• Brand awareness and advertising reminder

• Pre and Post Advertising Test

• Campaign reminder and brand attribution

• Media consumption

Communication agencies

Goal: Generate content and press notes
Sample type: 2,000 interviews representative of Spanish society INE

• Social habits and behaviour
• Perception and opinion (brand theme)
• Differences between autonomous communities for local press notes

Large-scale consumption and family

Goal: Purchase and consumption of products. Target: PARENTS
Sample type: 800 valid interviews. Segmentation in accordance with children´s age

• Purchase decision, DRIVERS
• Shopping and consumption habits
• Children´s products

Law Firms

Goal: Evidence for presentation in court
Sample type: 1,000 valid interviews

• Brand renown, perception and confusion
• Misleading advertising

Working environment: Medium and large businesses and companies

Goal: Employees´ opinion (different aspects of the company)
Sample type: In accordance with BBDD

• Motivation and general satisfaction
• Work surroundings
• Management of time and relationship with departments

Customer Satisfaction: Medium and large businesses and companies

Goal: Clients´ opinion (different aspects of the company)
Sample type: In accordance with their database

• Customer satisfaction with the service
• Customer service (different departments)
• Expectations met
• Loyalty
• NPS

SERVICIOS

Advertising Agencies and Media

Goal: Assessment of advertising campaigns
Sample type: 600 valid interviews by Ola

• Spot / Campaign Assessment Brand suitability

• Brand awareness and advertising reminder

• Pre and Post Advertising Test

• Campaign reminder and brand attribution

• Media consumption

Communication agencies

Goal: Generate content and press notes
Sample type: 2,000 interviews representative of Spanish society INE

• Social habits and behaviour
• Perception and opinion (brand theme)
• Differences between autonomous communities for local press notes

Large-scale consumption and family.

Goal: Purchase and consumption of products. Target: PARENTS
Sample type: 800 valid interviews. Segmentation in accordance with children´s age

• Purchase decision, DRIVERS
• Shopping and consumption habits
• Children´s products

Law Firms

Goal: Evidence for presentation in court
Sample type: 1,000 valid interviews

• Brand renown, perception and confusion
• Misleading advertising

Working environment: Medium and large businesses and companies

Goal: Employees´ opinion (different aspects of the company)
Sample type: In accordance with BBDD

• Motivation and general satisfaction
• Work surroundings
• Management of time and relationship with departments

Customer Satisfaction: Medium and large businesses and companies

Goal: Clients´ opinion (different aspects of the company)
Sample type: In accordance with their database

• Customer satisfaction with the service
• Customer service (different departments)
• Expectations met
• Loyalty
• NPS

PERSONALISE YOUR EXPERIENCE
WE ADAPT TO YOU
PERSONALISE YOUR EXPERIENCE
WE ADAPT TO YOU

By study:

For clients wishing to obtain one-off insight

By subscription:

For clients wishing to obtain insight regularly

LET US KNOW WHAT YOU WANT…

Complete the following form and we will contact you as soon as we can


 


LET US KNOW WHAT YOU WANT…

Complete the following form and we will contact you as soon as we can