Ad Hoc market research

We conduct Ad-Hoc Market Research. We offer a range of solutions to get to know your consumers and users in depth. We employ the most innovative Quantitative and Qualitative Research methodologies. Efficiency, speed, and global reach at a very competitive cost.

What is IOSondea?

IOSondea conducts Ad-Hoc Market Research. We offer a range of solutions to get to know your consumers and users in depth. We employ the most innovative Quantitative and Qualitative Research methodologies. Efficiency, speed, and global reach at a very competitive cost.

Qualitative Studies

Innovative solutions to get a better understanding of your customers’ emotions and their context
Discovery of insights and development of new ways to deliver differential value for your brand
Online and on-site techniques: Focus Groups, In-Depth Interviews, Ethnography, Diaries, Online Communities, Co-creation workshops, Customer Journey

Quantitative Studies

Opinion, perception and behaviour surveys using our 50,000 consumers panel, or your own database
Agile and quick survey design using our own software
Immediate launch and statistical results in real time.

We have an impeccable panel of over 50,000 consumers, grouped in accordance with more than 12 socio-demographic variables (gender, age, city, autonomous community, level of schooling, etc.), registered through multi-channel means, available to provide their opinion on different topics.

We conduct studies on the databases of your clients, employees, consumers, users, etc., using the brand´s appearance, name, colours and logo at all times, in such a way that ensures the respondents will think they are completing a survey for you.

Why conduct ad hoc studies

INFORMATION

Getting to know your customers’ opinion and emotions is essential in order to understand and predict their behavior.

REAL TIME RESULTS

Our clients are able to check survey results in real time.

In qualitative studies, our clients are able to observe the sessions and interact with the moderator at any time.

SAVINGS

Due to our technology and agile processes, we obtain results with costs up to 8 times lower than traditional market research.

GLOBAL

Immediate access to a large number of international participants with high response rate. Conduction of simultaneous international projects in short periods of time.

INTERACTIVITY

Countless possibilities at the time of programming questions, allowing for interaction with the questionnaire and the inclusion of multi-media elements, ensuring more enjoyable, more reliable and friendlier surveys.

Why conduct ad hoc studies?

INFORMATION

Getting to know your customers’ opinion and emotions is essential in order to understand and predict their behavior.

REAL TIME RESULTS

Our clients are able to check survey results in real time.

In qualitative studies, our clients are able to observe the sessions and interact with the moderator at any time.

SAVINGS

Due to our technology and agile processes, we obtain results with costs up to 8 times lower than traditional market research.

GLOBAL

Immediate access to a large number of international participants with high response rate. Conduction of simultaneous international projects in short periods of time.

INTERACTIVITY

HOW WE DO IT

1

We hold a meeting with you and design the survey together with the type of questions you choose: multiple choice, open questions, scoring, ranking, videos and audios.

2

We choose the sample from our base of 50,000 panelists grouped in accordance with more than 12 variables.

3

We create the questionnaire, approve it with you, and send it to you online.

4

We show you the results.

RESULTS

We submit the results in three different levels, in accordance with the client in question:

RESULTS

We submit the results in three different levels, in accordance with the client in question:

LEVEL 1

Results in real time on your mobile phone

LEVEL 2

Submission of information in tables and segments

LEVEL 3

Submission of information with analysed results

SOME OF OUR SOLUTIONS

Advertising Agencies and Media

Goal: Assessment of advertising campaigns

Sample type: 600 valid interviews by Ola

• Spot / Campaign Assessment Brand suitability

• Brand awareness and advertising reminder

• Pre and Post Advertising Test

• Campaign reminder and brand attribution

• Media consumption

Communication agencies

Goal: Generate content and press notes

Sample type: 2,000 interviews representative of Spanish society INE

• Social habits and behaviour
• Perception and opinion (brand theme)
• Differences between autonomous communities for local press notes

Large-scale consumption and family

Goal: Purchase and consumption of products. Target: PARENTS

Sample type: 800 valid interviews. Segmentation in accordance with children´s age

• Purchase decision, DRIVERS
• Shopping and consumption habits
• Children´s products

Law Firms

Goal: Evidence for presentation in court

Sample type: 1,000 valid interviews

• Brand renown, perception and confusion
• Misleading advertising

Working environment: Medium and large businesses and companies

Goal: Employees´ opinion (different aspects of the company)

Sample type: In accordance with BBDD

• Motivation and general satisfaction
• Work surroundings
• Management of time and relationship with departments