ADNe Insights

All people have the same neurotransmitters, but they behave in each circumstance in a unique way depending on how much they are excited and / or inhibited. This modulation determines our emotional DNA.

eDNA is a neurobiological-based algorithm that numerically and scientifically measures the neuromodulatory characteristics of each person that determine their behavior.

In summary, it’s the foundation of who we are

DESCUBRIMOS

DISCOVERING
consumer emotions

through emotional DNA

PROFUNDIZAMOS

DEEP DIVE
we not only know what
they do, but why they
do it, and we can predict
what they’ll do

CONVERTIMOS

CONVERTING
data into

valuable information

DESCUBRIMOS

DISCOVERING
consumer emotions

through emotional DNA

PROFUNDIZAMOS

DEEP DIVE
we not only know what
they do, but why they
do it, and we can predict
what they’ll do

CONVERTIMOS

CONVERTING
data into

valuable information

OUR
PILLARS

Neuropsychology

Neurobiology

Genetics

Epigenetics

Biology

Psychology and psychiatry

OUR
PILLARS

Neuropsychology

Neurobiology

Genetics

Epigenetics

Biology

Psychology and psychiatry

CONSUMER MODELS

Predicting the behavior of CONSUMERS allows us to anticipate the effectiveness of a commercial message or to adapt it based on the precursors that determine the behavior towards consumption of a consumer or group of consumers.

Consumer Models
Consumer Models Smartphone

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