REALITY IS IN THE DATA.
AT IO INVESTIGACIÓN WE ARE EXPERTS IN REALITY

We analyse and propose

Are you sure you are focusing on what matters most to your customer?

First, we analyse your processes and what happens at the points of interaction with your customers.

Then, we incorporate the view from the customer side and contrast it.

With this, we help you identify and execute improvements to your processes based on what your customers perceive.

We make sure we align your efforts with what your customers value most.

We provide you with a multidisciplinary team of consultants and all the analysis methodologies at the service of each project.

After analysing your processes and data, we can help you define an improvement plan.

Continuous improvement cycle

People, technology and AI

Three key elements of market research

HUMAN TEAM

The Data Science team is made up of professionals with a unique combination of scientific and engineering backgrounds. This diversity of backgrounds allows them to approach each challenge with a balanced approach between analytical rigour and technological innovation.

Thanks to their strong background in logical reasoning and their mastery of the latest Machine/Deep Learning technologies and models, we are able to find creative solutions to complex problems.

This team not only masters the world of data, but also has the ability to translate their findings into clear and actionable strategies for clients.

TECHNOLOGY

Using the latest technology, we combine Big Data analytics and ADNe to transform data into opportunities.

With Big Data, we analyse large volumes of information in real time, identifying patterns that improve decision-making and reveal new business opportunities.

Through ADNe, we understand how emotions influence consumer behaviour, allowing us to predict their actions and create personalised strategies that truly connect with your needs and goals.
Thanks to their solid foundation in logical reasoning and their mastery of the latest technologies and Machine/Deep Learning models, we are able to find creative solutions to complex problems.

This team not only masters the world of data, but also has the ability to translate their findings into clear and actionable strategies for clients.

ARTIFICIAL INTELLIGENCE

We offer AI solutions in three key areas.

With Language AI, we develop proprietary models to analyse users’ language, identify themes and emotions, and monitor their perception in real time.

Our Predictive AI uses historical data to anticipate trends, optimise strategies and improve decision making.

In addition, with Machine Learning and Deep Learning, we train models and segment large volumes of data to uncover hidden patterns and personalise campaigns or recommendations, improving the connection with your customers.

Our ability to apply theoretical knowledge to practical situations allows them to design and develop efficient and scalable solutions, always aligned with the specific needs of each project.

Tell us your needs

REALITY IS IN THE DATA.AT IO INVESTIGACIÓN WE ARE EXPERTS IN REALITY

We base our work on understanding the customer journey and discovering points of improvement according to the degree of relevance they assign to each aspect.