AD-HOC RESEARCH TO PUT THE CUSTOMER AT THE CENTRE OF YOUR DECISIONS

Why do your research with us?
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DEPTH

 

Knowing your customers’ opinions, behaviour and emotions is essential to understand and predict their decisions.

With the support of technology, we combine traditional socio-demographic segmentations with behavioural and neurobiological variables to provide a deeper understanding of the consumer.

SPEED

 

Our clients can consult the results of their studies in real time, allowing them to make quick decisions.

For qualitative studies, our clients can join the sessions as observers in real time and provide immediate feedback to our moderators.

GLOBAL

 

We can access a large number of participants in short periods of time and with high response rates. We conduct simultaneous international research in short periods of time.

INTERACTIVITY

 

Thanks to the endless possibilities available for designing questionnaires and moderation guides, the participant can interact by incorporating multimedia elements. A way of doing things that makes studies more enjoyable, reliable and user-friendly.

QUALITY

 

We have a carefully selected panel of more than 60,000 people who have subscribed to give us their opinion on different social, economic, cultural, political, etc. aspects. You can consult the following file where we answer the 28 ESOMAR questions.

Qualitative Studies

Innovative solutions to get closer to the emotions of your customers and collaborators and explore their real context.

We discover Insights and develop concepts so that your brand or product acquires a differential value.

Online and face-to-face techniques: Focus Group, Interviews, Ethnography, Diaries, Online communities, Co-creation workshops and experience maps.

Quantitative Studies

 

Opinion, perception and behavioural studies on our panel of more than 50,000 consumers and/or your own customer or employee database.

Fast and versatile survey design with our own software

Immediate launch of studies with real-time statistical results

ADNe Insights
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ADNe methodology applied to our investigations

Through research with ADNe Insights algorithmic technology we understand our consumption patterns and our relationships with brands and products.

Genetics has a major impact on how we respond to stimuli and thus how we behave.

With the ADNe® psychogenic test we understand how and why we buy and can predict future behaviour.

We know how brands need to work to get closer to consumers and users, and so we classify our panellists into 8 consumer models that react differently to consumption and have different scales of values and expectations.

We transform emotions into valuable data that companies can use to improve their strategies and decisions.

IO Talent: The ADNe of your employees

The ADNe® methodology is not only oriented towards the end customer. Get to know your employees in depth and get the best version of them.

Research not only identifies the visible symptoms, such as burnout or lack of motivation, but goes further, delving into the underlying causes that lead to them. This allows organisations to make informed and accurate decisions, aimed at solving root problems rather than just treating their surface manifestations.

Aligning the employee experience with the customer experience ensures success.

 

Key benefits

  • Accuracy in Decision Making

    Basing decisions on research data allows HR leaders to apply targeted interventions, increasing the likelihood of success.

  • Complete Understanding of Talent

    Through research, it is possible to understand not only what is happening, but why it is happening, which opens the door to more effective management strategies.

  • Customised Strategies

    The insights gained enable the creation of personalised strategies that truly resonate with the emotional and professional needs of employees.

Sondea App

Our Sondea App uses the most advanced measurement technology based on AI and Big Data, which allows us to have a passive behavioural measurement of the panelists ‘people based research’.

We can measure their digital activity (app usage, recurrence, search behaviour, usage time, etc.), behavioural patterns, advertising exposure, geolocation…

Through a non-invasive technique, we obtain insights from the spontaneous behaviour of users.

Mystery Shopping
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Through our Mystery Shopping studies we help to measure, analyse and improve the customer experience as a differentiating and key element in the growth of a company.

We have a management platform specialised in Mystery Shopping

Designed for customers to access and track the process from the very beginning

Contains multiple reports available and self-consumable for clients

Allows the uploading of evidence in the form of images, audio, .pdf, etc., collected during the action.

Why do we recommend this research technique?

  • It allows to collect information and identify weaknesses and strengths in the processes carried out at the point of sale and to verify the image shown to the customer.

  • Helps to understand customers and assess their experience across channels, both own and competitors’.

  • With the results obtained, specific action plans can be drawn up to improve the customer experience and brand image.

                    We have different Mystery Shopping typologies

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    MYSTERY SHOPPING ON-SITE

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    ONLINE MYSTERY SHOPPING

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    PHONE MYSTERY SHOPPING

We carry out more than
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mysteries annually
Own database of
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active shoppers

Presence throughout Spain, Portugal and Latin America.

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Mystery Shopping with AI: 24/7 synthetic monitoring of digital platforms

Virtual incognito client that enhances the observability of your digital channels, by means of bots that alert anomalies before any system, and above all, before the customers.

  • We simulate real-time user interactions in an application, website or e-commerce.

  • This technique performs transactions or tests that proactively mimic user actions on digital platforms. It allows measuring the response time of database queries and assessing the availability and performance of these platforms, including cases such as intermittency, sustained crashes or attention times.

  • Instead of relying solely on real user data, synthetic monitoring uses automated test scenarios run from different locations and devices using conventional internet connections. In this way, potential problems are identified before they affect real users, ensuring a consistent and satisfactory user experience.

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