RESEARCH: THE KEY TO FINDING THE TALENT THAT POWERS YOUR BUSINESS

Field Force Projects
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From our experience in different methodologies in market research and knowledge of distribution channels and retailers we offer our clients the best Field Force services.

Management of +
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people in different projects in Retail
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training for distribution staff every month
Visiting +
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sales outlets highlighted
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shops in major retailers with a permanent presence of sales promoters
Roles in Field Force projects
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Based on market research, at IO Investigación we know what the specific needs of each of our clients are in the field.

We take care of everything from the selection and training of the personnel you need for each of your projects, to the optimisation of sales.

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    SUPERVISORS

    Visit and supervise sales outlets

    Train shop staff

    Resolve possible incidents

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    BRAND AMBASSADORS

    Show the product to customers

    Living brand image at the point of sale

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    SALES PROMOTERS

    Show and sell products to customers

    Report sales on a daily basis

    Manage brand presence in the shop

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    EQUIPMENT INSTALLERS

    Installation of furniture or brand image

    Responsible for the resolution of possible incidents

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    COACHES

    Design of training programmes

    Product content generation

    Face-to-face and online training and events

How do we do this?

TEAM SELECTION

The most advanced techniques in recruitment

More than 5,000 evaluated candidates have allowed us to extract the ideal competency profile by combining skills and the best results, supported by artificial intelligence.

Every minute counts: our team guarantees short lead times in the process of selecting and replacing the best candidates.

TRAINING

On boarding and continuous training: a key process

Brand and product training, sales techniques and a tailor-made sales process are the basis for good sales results.

We accompany the teams over time by training the necessary skills for their position on an individual basis.

PLANNING

Tailor-made planning for each project

We use technology to select and prioritise shops and plan visits and sales targets based on our experience in the market through research.

OBJECTIVES

Clear goals from start to finish

Together with the client, we set targets and make sure the team knows what to do at all times: sales and value, visits, visibility.

CONTROL AND MONITORING

Check in-out
Visits
Quality reporting
Logistics

TEAM MANAGEMENT

A motivated team makes a difference

We ensure that all staff are aligned and motivated by the same objectives.

RESULTS

Reports & Dashboards
Analysis of results
Team development

Tell us your needs

Please fill in the following form and we will contact you as soon as possible.