Through the combination of different study methodologies (face-to-face, telephone and online), the use of the latest technologies and a team made up of specialists in market research, marketing and statistics, we measure the market and provide recommendations derived from the conclusions of the studies we carry out.

The IO Mystery division deals with the analysis and measurement of the customer experience as a differentiating and key element in the growth of each company. We carry out complete studies of the entire commercial process, from the analysis of the situation through data collection, identification of needs, objectives and design of the strategy to be followed; accompanying the implementation of improvement processes and periodic monitoring.

The Mystery shopper is in charge of living the customer experience within a commercial process that has been previously assigned to them, maintaining their anonymity, in exchange for an economic remuneration for each completed action. You must first be registered on our IO Mystery platform so that we can confirm that you meet the necessary requirements and request the mysteries you are interested in.