Sociological studies to understand trends and the consumer
When it comes to unravelling the mysteries of consumer behaviour and identifying trends that shape the market, sociological studies are the key to accessing this valuable information.
The role of Natural Language Processing (NLP) in the evolution of market research
Language, that tool that distinguishes us as a species, has evolved along with us. Today, in the digital age, the amount of textual information generated is immense and its analysis has become an unprecedented challenge and opportunity.